The tech world has its own grammatical and acronymic cultures--lots of time, it's evolving. As someone traditionally schooled, my eyebrows are raised at certain ways that the tech world and various companies do things but I learn to go with the flow. When I am in Rome so to speak, I need to adapt somewhat to the Roman culture--same goes with entering into the OBi and other tech subcultures. I can complain all I want of how ungrammatical and uncultured they are compared to say the Ph.D. in Classics, but rather than waste time complaining and getting nowhere fast, if the click to the "Call Obi" doesn't yield what I thought it would be, I try a different link and/or do a forum search, etc. If I'm ignorant in doing new tech stuff, I'll share that I'm not very knowledgeable with the hopes that someone more qualified will help. I use much more energy being defensive than just saying, "Hi everyone...I'm kinda a moron when it comes to this stuff...please help..." (whether I'm really a moron or not) rather than posturing and blaming others. If you need help...just get to the point and do it humbly is all I'm saying. In this forum, no one cares if I have a Ph.D. in English or any other degrees. The only thing that really matters is skill and expertise to operate and troubleshoot these devices.