After a bit more fiddling and a few power ups it came to life. I am thinking maybe the electrolytic capacitors needed a bit of reforming? I opened it and they weren't bulged. I didn't do a factory reset.
"Well, it was coughing up blood last night." but apparently not dead.
I have firmware 1.3.0.2872. Have seen horror stories about updating firmware and losing control of the device some time back but that seems to have died down. What's the story on updating? Am I losing anything? I can manually update so that's no issue.