Mass hysteria?
Lavarock7:
There was a well-known company who trained their salesmen to never disparage their competition. If on a sales call they were asked questions about the competition they were to only compare the companies and products.
The understanding I got was that if you had to cut down the competition to make a sale, that shows that your product cannot stand on its own and the only way you think you can make a sale is to make the competition look worse so your side looks better.
Rick:
IBM. I worked for them many years ago.
carl:
Quote from: Rick on May 20, 2014, 05:46:09 am
To me, it's irrelevant if Nitzan's points are valid or invalid. Companies win business by showing their features and benefits as compared to the competition (Us / Them chart for example). Going on a forum and bashing a competitor is not called for, even if the comments are 100% correct.
That's certainly so true which makes this tactic rather damaging than helping . Which in a strange way shows honesty- the smart way would be to do what others do, deploy shills and get your positive or negative messages over this effective and fashionable way.
And for Vestalink, one cannot be negative enough about the "" OBItalk"".
Usetheforceobiwan:
Plus bashing a competitor on an open forum risks crossing a line at some point that gets you into legal trouble (whether what you had to say was correct or not). It's like the danger of having a company Twitter account - you never know when an emotional tweet can con notate the wrong impression and land you in a pot of hot water.
Moral of the story: Stick with extoling the virtues of your own service, be helpful and forthcoming to your customers and let your competitors true nature cause them to eventually foist themselves on their own petard.
nitzan:
Quote from: Usetheforceobiwan on May 22, 2014, 04:21:44 am
Plus bashing a competitor on an open forum risks crossing a line at some point that gets you into legal trouble (whether what you had to say was correct or not).
I don't think anything I said crosses into legal territory. Hell it's not even bashing - I was just voicing my opinion on the danger of having your entire userbase as yearly customers. But you guys are right about one thing - it's none of my business and Ryan Tilton can run his business as he sees fit.
Quote
Moral of the story: Stick with extoling the virtues of your own service, be helpful and forthcoming to your customers and let your competitors true nature cause them to eventually foist themselves on their own petard.
Good advice - will do.
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