I add/change a value, click Submit, and Reboot as instructed. After the 100 reboots, my customization is nowhere to be seen. I originally attempted customizing X_InboundCallRoute and when I saw the odd behavior, I attempted to modify the more straightforward ITSP Profile A Name value, again to no avail. I must be missing something very simple.
You missed the sticky post http://www.obitalk.com/forum/index.php?topic=92.0
Immediately above yours when you posted.
By default Obi devices have remote provisioning enabled.
While I was waiting for a response, I saw that sticky and decided to alter the values using OBiTalk instead of via the 100's IP address. My modifications are now sticky, ahem.