There's really only three places to tweak:
1. Phone Port - Raising your volume from the phone to the OBi will affect all calls - SIP and PSTN. Maybe an increase of 1dB on your transmitted voice level will not upset your SIP callees, but may give you that extra margin to tweak with on the Line Port.
2. Line Port tx/rx levels. Already much discussed.
3. Line Port impedance setting. The UK setting is a theoretical perfect match between the OBi and the PSTN line. However, the real impedance of the PSTN line will be a mix of the impedance of the local wiring, which will be different from the main cable impedance to the telephone exchange, and also the telephone exchange equipment itself (plus the other possibilities mentioned by drgeoff). Echo is a sure sign of impedance mismatch, which will be worse at higher tx levels. If the mismatch is 5%, then 5% of a big signal reflected back to the hearer is more than 5% of a small signal. There's no easy answer to this one, but a few trials of different impedances may give better results.