You need to assign one of the left or right line keys (buttons) to OBiTALK. The OBiTALK portal's device configuration page for the phone only displays line keys 1-6. If you want to configure it on one of those keys, great. If you want to configure it on one of the 4 other pages of line keys, then you'll need to use OBi Expert Mode, under IP Phone-->Left Line Keys or IP Phone-->Right Line Keys.
See my screenshot below, which defines key 7 for OBiTALK.