I was "locked in" at 39.99 for unlimited and my rate jumped to 89.99 when my 1st year ended this past February, so I did not renew. Hard to understand how losing customers is better than keeping them, even if your company makes less than it wanted on the customer. Something seems better than nothing, especially if the customer is a lite user. This is old news from me, but the recent post got my attention. I probably would have renewed had they not broken our agreement. Now, I'm just as content just using GV, a missing feature or two aside.