Assuming that nothing is registered to the new account, it should go to VM automatically. Just in case, go to Preferences -> General an set Do not disturb to "Send calls to voicemail".
An IP Freedom account (or Pay Per Call without a DID) offers these incoming services:
Calling the 1777xxxxxxx number from another Callcentric account, e.g. you can dial **2177xxxxxxx from your OBi.
Via SIPBroker. Call any SIPBroker PSTN number, at the prompt dial *4621777xxxxxxx .
Via iNum. Get a free iNum for the account, then call it via iNum gateway, Localphone & Rebtel access numbers, etc.
Via SIP URI. For example, get a free IPKall DID, point it at
1777xxxxxxx@in.callcentric.com .
Edit: It's possible that some technical problem, e.g. a NAT issue, is preventing incoming calls from working properly on your OBi. You could test by dialing in from your cell phone, via SIPBroker, to the 1777xxxxxxx number of your main CC account (not the one set up for the special greeting).